Tap the business potential of gender equality
Did you know that:
- Entrepreneurs see a skills shortage as a key barrier to their companies’ progress? (European Business Survey 2007)
- 59% of new university graduates and some 80% of students in business administration in Europe are women?
- Europe can expect to shortfall of 24 million people in the active workforce by 2040?
- Women are the driving force behind more than 70% of buying decisions?
- Gender equality programmes have a positive impact on employees’ motivation, creativity and productivity? (Nutek 1999)
- Firms with the best record of promoting women to high positions are between 18 and 69 per cent more profitable than the median of Fortune 500 firms in their industries? (Adler)
Skills have no gender
Make the most of all the talent at your disposal. Gender equality benefits companies as well as their employees. Companies survive and succeed because of their interaction with customers, investors, shareholders, employees, suppliers and partners. These are all women and men, with diverse talents, expectations and needs. The forward-looking business manager is aware of these dimensions.
Find the right person for the right job
Companies cannot afford to waste talent. However, stereotypes of what is appropriate for men and women at work can act as barriers and may prevent companies from seeing and unlocking individual talent.
In spite of their high educational attainments, half of the women in the EU work in low-skilled or less valued jobs. Only 29% of scientists and engineers, and only 33% of managers, working in the EU are women. Conversely, men are largely under-represented in the education, health and welfare sectors.
|Sector||% M||% W|
|Source: Eurostat, Labour Force Survey, 2008|
|% M||% W|
|Legislators, senior officials and managers||67||33|
|Service/shop/market sales workers||31||69|
|Skilled agricultural and fishery workers||65||35|
|Craft /related trades workers||90||10|
|Plant and machine operators and assemblers||83||17|
|Source: Labour Force Survey, 2008|