Benefits for companies
These are major challenges for SMEs today, particularly for the smallest, which have limited financial and human resources. SMEs more than any other need to be able to recruit personnel whose skills better match their needs and who will be more productive and capable of adapting, resulting in increased innovation and competitiveness.
Gender stereotypes are pre-conceived generalisations on women’s and men’s supposed lesser or better professional abilities or ambitions. Some employers may think it safe to rely on stereotypical judgments about women and men when hiring new employees, re-structuring or deciding on a promotion.
When the talents of women and men are merged into a culture that puts skills, professionalism and profitability first, women and men working together can create a win-win situation.
Benefits include:
- accessing and keeping a wider talent pool
- more creativity, innovation and profit
- a wider and more satisfied customer base
- better staff morale and minimum risk of litigation
- better public image and higher shareholder value
