Target group and participants
The toolkit and the workshops have been designed for:
- Business “relays”
- staff from Chambers of Commerce and SME support organisations (operating in strategic sectors such as business start-up, innovation, training and business development services);
- experts/consultants on HR selection and training, including in private employment services;
- experts/consultants in entrepreneurial training, business organisation and management control;
- managers from public institutions related to SME development, training and employment support services.
- Selected owners and managers of small and medium-sized enterprises
- women and men entrepreneurs who hold decision-making positions in business associations or consortia;
- SME owners and/or employees responsible for human resource management (HRM), and managers of key organizational processes such as quality, productivity and innovation.
- Secondary stakeholders
- representatives of equal opportunities institutions or networks directly engaged in the promotion of gender equality in the private sector;
- representatives of trade union training organizations, employment services, vocational training, research and higher education.
Participants attending the training workshops must:
- be in a professional and institutional capacity to reach and influence the SME organizational culture through training, consultancy, dialogue with entrepreneurs, managers and employees;
- be familiar with the challenges and opportunities for SMEs in their home country, particularly in relation to business organization and human resource management.

